Atlanta, GA (April 19, 2022): Sewa International, through its Vasundhara Sewa program and its continued commitment to environmental causes, is supporting the Save Soil movement.

Save Soil is a global initiative launched by yogi and visionary Sadhguru to “invoke a conscious approach to soil and the planet.” One of Save Soil’s main objectives is to have countries across the globe enact necessary laws and policies that will “increase the organic content in cultivable soil” and address the catastrophic environmental degradation issues facing humanity. Joining the Save Soil movement are thousands of experts, community leaders, celebrities, governmental agencies, and heads of state.

After initial media coverage in the US, where Sadhguru was interviewed by Trevor Noah and Joe Rogan on March 21, he began a 100-day, 20,000-mile motorcycle journey across 27 countries. Sadhguru has traversed major European countries and cities, where he spreads the Save Soil message at large public events and in meetings with experts. He has engaged with major European media as well as government leaders. He emphasizes the pressing need to formulate policies that address the looming threat of soil degradation, how to regenerate soil, and work to ensure the health of Mother Earth.

Globally, 52 percent of agricultural land is already degraded, and the UN Food and Agriculture Organization predicts we only have 60 years of soil use left. Fortunately, there are proven solutions that could help reverse this calamitous trend if concerted steps are immediately initiated. Leading agencies such as the United Nations Convention to Combat Desertification and United Nations Environment Program are offering their support and expertise to ensure the success of these efforts. The movement has also received resounding support from several Caribbean nations, the Commonwealth of Nations, the “4 per 1,000” Initiative, the World Food Program, the Food and Agriculture Organization, and the International Union for Conservation of Nature, among others.

Sewa International will support Save Soil’s efforts through initiatives that engage its volunteers and the communities they live in. In alignment with the “Students for Soil” global initiative, Sewa will kick off a poster campaign involving the youth, amplifying their messages and designs through social media. Sewa then plans to continue the momentum by encouraging children to adopt and care for plants as well as join nature outings. These efforts reflect a commitment to join hands to facilitate Sadhguru's vision of spreading the Save Soil message to 3.5 billion people.

One thousand plus LEAD (a program engaging high school and college students) participants will be conducting various activities and managing campaigns bringing awareness about soil health to their communities. They will also be participating in the Earth Day poster campaign.

Sewa International’s forty-three chapters will be conducting soil conservation and awareness activities. They will also be involved in observing Earth Day on April 23 and are organizing a national evening webinar to unite experts and environmental leaders. Those involved will take the "Vasundhara Sewa" pledge: “I pledge to take steps toward the betterment of my Mother Earth. I will spread awareness to others. I will expand my knowledge and actions to reduce the carbon footprint and improve the environment and my community.” The pledge can be taken at sewausa.org/savesoilpledge.

“We in Sewa have always promoted the principle of serving all beings, sentient and non-sentient. Sewa means selfless service, and helping Sadhguru and his team spread this message of protecting the Earth is very much part of our goal to serve people by helping them lead safe and healthy lives in a beautiful environment,” said Prem Pusuloori, Director of Projects and Programs, Sewa International.